Chateau Ste. Michelle Wines
DIGITAL CAMPAIGNS
Chateau Ste. Michelle has a large portfolio of wine labels and the need to create individual brand stories for each. The content creation and visual strategy for integrated digital marketing campaigns identified and evolved a distinct brand voice and aesthetic for cohesive creative strategy across all channels. Photoshoots for the wine labels were used for product launches, digital campaigns, social media channels, and in store POP displays.
Creative Director
Photo Art Direction
Design
Concept
Strategy
Photographer: Brent Henry Martin
BORNE OF FIRE
Images for Borne of Fire showcased the unique personality of the vines grown in a the rugged region of Eastern Washington State known by locals as “The Burn”.
ERATH
Erath Winery is known for their distinct Pinot wines from Oregon. Their vineyards in the Willamette Valley provided the backdrop to create images that showcased their Oregonian roots.
14 HANDS
14 Hands winery is one of Chateau Ste. Michelle’s more popular wines. Images were crated for a social media campaign with the goal of creating brand awareness among a younger demographic.
